Virtual Real Estate Virtually Disappears

http://www.seobook.com/virtual-real-estate-virtually-disappears

Back in 2009 Google executives have been scared of not being able to keep talent with stock options after Google’s stock price cratered with the remaining portion of the marketplace & Google’s ad sales growth rate shrunk to zero. That’s as close as Google has arrived to a”near death” experience since their IPO. They have always increased & be more dominant.

Investing in Hunt

In 2012 a Googler called Jon Rockway was more candid than Googlers are typically known for being”SEO isn’t great for the Internet at large.

It is not surprising Google greatly devalued keyword domain names & hit sites like eHow difficult. Plus it is not surprising Demand Media is putting off staff and is supposed to become researching selling their websites . If deleting millions of articles from eHow doesn’t drive a recovery, just how much money do they lose on the rehabilitation job before they should simply let it all go?

Breaking spirits functions !

“If you wish to stop junk, the most straight forward method to do it is to deny individuals cash because they take care of the cash which needs to be their end objective. But in case you really want to prevent spam, then it is a little bit mean, however, what you need to do, is split their spirits.” – Matt Cutts

Through a constant ex-post-facto redefinition of”what is junk” to include most anything that’s rewarding, predictable & accessible, Google engineers work hard to”deny individuals money.”

Over the years SEO became more challenging & less predictable. The exclusion being Google investments such as Thumbtack, in which the event the headwind became your tailwind & a list of techniques announced off-limits turned into a plan guidebook.

Communications got worse, Google stopped even pretending to assist the ecosystem, and they went so much as claiming that even asking for a connection was spam. All the time, since they were curbing third party investment to the ecosystem (“deny them cash”), they operate on PR to their respective investments & renamed the company from Google to Alphabet so that they could enlarge their scope of investments.

“We like this it signifies alpha‑bet (Alpha is investment return above benchmark), which people try to do!” – Larry Page

From Do/Know/Go to Scrape/Displace/Monetize

It requires a whole good deal of work & many individuals are probably too lazy to get it done, but if you look at the arch of Google’s patents associated with hunt quality, many of the ancient ones revolved around hyperlinks. Subsequently many focused on involvement related signs . Chrome & Android altered the pool of signals Google had access to. Many of the newly accepted patents revolve around enlarging the understanding chart so that they may absolutely redefine the concept of having a neutral third party effect set for a growing share of the total search pie.

Searchers can rather get pieces of”understanding” dressed in various flavors of advertisements.

This kind of displacement is having a substantial impact on a variety of sites. But for most it is a slow bleed instead of an overnight sudden shift. In that sort of environment, even volunteer run websites may eventually atrophy. They will have fewer new customers, and as a number of the senior folks leave, eventually fewer will grow through the rankings. Or maybe a larger share of their overall rankings will likely be driven by cash .

Jimmy Wales said:”It’s also false that’Wikipedia cries on clicks’ at least as compared to ad-revenue driven websites… The connection between’clicks’ and also the things we care about: community wellness and encyclopedia quality isn’t nothing, but it is not as direct as some think.”

Probably the relationship *is* quite direct, but there’s a lagging effects. Today’s major editors did not join the website yesterday & take the time to climb through the rankings.

As the huge websites become more closed off the independent musicians are pushed apart or outright disappear.

If Google works hard at ridding”deny people cash” as a primary aim, then they will gradually get an index quality that reflects that lack of repayment. Tons of Great searching & well-formatted content, but a mixture of articles which:

  • Is monetized indirectly & in manners That Are Not clearly revealed
  • has interstitial advertisements and slideshows where the ads look just like the”second” button along with the”next” button is colored exactly the same color as the site’s background
  • is done as”me too” micro-reporting with no incremental analysis
  • is algorithmically generated

Celebrating Search”Construction”

There has been an overall pattern in search innovation. Google introduces a new attribute, pitches it like being the upcoming big thing, forcing people to embrace it, gathers data on the effect of the characteristic, clamps down on selectively allowing it, possibly removes the attribute outright from natural search results, forever adds the feature to their ad components.

This form of pattern has occurred a lot of times it’s tough to count.

Google places faces in search results for authorship & to encourage Google+, Google realizes Google+ is a total loser & disconnects it, even fresh ad units for local services show faces from the research results. What was distracting sound was removed, then it was re-introduced as part of an advertisement unit.

The identical type of deal is different elsewhere. Google acquires YouTube, launches worldwide hunt, provides video snippets, increases size of movie snippets. Subsequently video snippets become removed from listings“because noise.” YouTube gets enlarged video snippets. And, after removing the”noise” of video stills in the research results Google is investigating analyzing video ads in the research results.

Some sites which package software obtained penalized in search and aren’t even permitted to buy AdWords ads. In an extreme degree, sites that bundled no software, but only did not connect with an End User Agreement (EULA) from the webpage were penalized. Which Contributes to uncomfortable conversations like this one:

Google Support: I looked at this, and it seemed that one of the issues was a lack of the End User Agreement (EULA)

Simtec: A EULA is shown by the installation program before installing begins.

Google Service: Hmm, They do need it on the page itself

Google.co.uk/ / chrome/browser/desktop/

Google Service: LOL

Simtec: No really?

Google Support: That’s a Fantastic question

Obviously, it goes without saying that a lot of those Google Chrome setup base came from damaging choice software bundling on Adobe Flash security upgrades.

Google claimed helpful hotel affiliate sites ought to be rated as junk , then they put their very own affiliate ads in resort search results & even recommended resort searches in the knowledge chart on city name hunts.

Google created a punishment for websites that have an advertisement heavy interface. Many of Google’s search results are only ads for the first screen.

Google research engineers have lately started complaining about interstitial advertisements & signaled they could produce a”relevancy” signal based on users not liking those. At the identical time, a growing quantity of YouTube videos possess unskippable pre-roll advertisements. And the volume of YouTube ad viewpoints is so big that it is heavily forcing down Google’s aggregate ad click cost. On top of this, Google also provides a survey tool which publishers could lock content requires users to answer a question before they can see the entire article they just saw rank in the search results.

“It’s possible, but nothing is true.” – Living Colour

Amid the growing ecosystem instability & increasing hypocrisy, there’ve been only a couple”blue ocean” areas left in organic search: local search & manufacturer.

Plus it appears Google might be well in their way into attempting to take those away.

For many years brand has become the answer to any search engine optimization issue.

But Google has been raising the cost of owning a new. They’re testing other advertising formats to induce branded lookup clicks through more expensive ad formats like PLAs plus they have already been radically increasing manufacturer CPCs on text ads. And while that second issue has lately gained broader awareness, it’s been a trend for years now:”Over the last 12 months, New CPCs on Google have increased 80%” – George Michie, July 30, 2013.

There are subtle ways Google has attacked brand, including:

  • Penalties on many of the affiliates of these brands
  • launching their own vertical search ad offerings in key big-money verticals
  • investment billions in”tumultuous” start ups which are exempt in the algorithmic risks other players should deal with
  • allowing opponents to goal competing brands not only within the research results, but also as custom affinity audiences
  • linking to rival businesses in the knowledge chart

Google has recently awakened monetization of neighborhood search. I’ve long emphasized how cellular search results are ad heavy & have grown increasingly so over time.

And, along with all the aforementioned ad formats, lately it was detected Google is currently showing 3 advertisements on mobile devices for terms without much business intent, like [craft beer].

Now the mobile search interface is literally nothing but ads above the fold, premature data shows an important increase in cell ad clicks. Obviously it isn’t important whether there are two or three ads, if Google reveals ad extensions on SERPs with just two advertisements to make certain they drive the natural results”out of sightout of mind.”

Earlier this month it was noticed Google replaced 7-pack local outcomes using 3-pack local results for many more search questions, even on background search results. On a few of these results they just demonstrate a telephone button, on others they reveal links to sites. It is a stark comparison to the huge collection of arbitrary (and automated) ad extensions in AdWords.

Why would they decide users wish to find links to the sites & the telephone numbers, then pick overnight users do not need people?

Why would Google decide for many years which 7 is a good number of results to show, then overnight shift to revealing 3?

If Google listed 7 advertisements in a row folks might notice the absurdity of this and complain. But if Google only shows 3 outcomes, then they can quickly convert it in an advertisement unit with very little blowback.

You do not have to become a country music fan to understand the Austin SEO restricts in a search result at which the regional results are currently payola.

Do your best not to hurt your spine while looking down to the natural search results!

Here are two suggestions to ensure any SEO success isn’t ethereal: don’t be nearby, and don’t be a organization. 😀

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New gTLDs are Like Used Cars

http://www.seobook.com/new-tlds-are-junk

There may be however TLDs are generally a dreadful investment for everyone except that the owner.

Here is the short version…

Along with the long version…

About a half-decade back I wrote about how Google devalued domains from an search engine optimization perspective & there are a number of leading”category killer” domain names that have been recycled from startup to purchase to close down to PPC park page to buy now to this once in a life opportunity in an endless water bicycle .

The fundamental internet platforms are becoming ad hefty, which consequently reduces the range of anything that’s not an ad. For the concepts / niches / key words ads eat the whole interface for the very first screen full of outcomes up. Key markets such as resorts might get another round of perpendicular ads to displace the idea of outcomes that are organic.

Proprietary, Closed-Ecosystem Roach Motels

The technology monopolies can only make as much money by stuffing advertisements. To keep raising their take they will need to grow formats of media that they control and host & the kinds, varieties & keep the attention on their stage.

Both Google & Facebook are promoting scams in which they feed desperate publishers & suck a copy of the publisher’s content into being hosted by the tech monopoly platform de jour & scatter a share of their earnings back to the material resources.

They might even pay somewhat upfront for fresh material formats, but after the market is primed the bargain changes to in which (once again) virtually nobody aside from the tech monopoly stage wins.

The attempt to”own” the web & never let users go is indeed extreme both companies will create up bogus statistics to promote their proprietary / fake open / actually closed standards.

If you ignore how Google’s AMP double, triple, or quadruple counts traffic in Google Analytics the trip numbers look attractive.

But the flip side of these fake metrics is real revenues do not stream.

Facebook has the same kind of issues, together with often needing to restate different metrics while spouses fly blind.

These firms are lobbying society and also the race towards the bottom to try to make the numbers work in an increasingly shaky & parasitic group of platform options is destroying adjoining markets:

Have you attempted Angry Birds lately? It’s a swamp of patterns that are shadowy. All extractive logic meant to trick you into a different in-app payment. It is the ideal example of what occurs when commodity managers have to squeeze to hit their targets year after year. … back into the incentives. It is not just those but also the likes of tax incentives favoring capital profits. … that’s the truly insidious portion of the tech lords solution to all. This dream that they will be greeted as liberators. Is replaced with the algorithm that was big, when the new boss is truly a great deal like the old boss, except the stick. Depersonalizing all punishment but doling it. … this brand new world order is being driven by a very small cabal of all monopolies. So commercial dissent is near impossible. … contest is for the small people. Pitting one individual contractor against the other in a race towards the ground. Hoarding the bargaining power on very top. Disparaging any efforts against those in the bottom to arrange differently or with unions.

For a success on the care platforms you need to push the edges. However, as you achieve that you become a target.

Along with the dehumanized”algorithm” is not over politics & public relations.

Pewdiepie is the success story in the YouTube platform. When he made a movie demonstrating some of the ridiculous aspects of Fiverr it led to a WSJ analysis which”discovered” a pattern of anti-semitism. And one of the colleagues who worked on this story wrote tweets that were anti-semetic and far more offensive. The hypocrisy of the hit project did not matter. They were able to take care of Pewdiepie’s advertisement relationships to cut him off from Disney’s Maker Studios & the premium tier of YouTube advertising.

Many publishers would wind up in a death spiral from the sequence, although the simple fact that he is a person with wide reach means he’ll still be fine efficiently.

If it can happen into a major player in a closed ecosystem then the threat to players will be greater.

In some emerging markets Facebook effectively *isthe net.

The Loss of Precise Match Domains

Domains are so devalued (from an search engine optimization standpoint ) that some names like PaydayLoans.net market for approximately $3,000 on the auction.

Names such as that went for 6 amounts in their peak, although $ 3,000 can sound like a good deal to somebody with no cash.

Professional domain vendors take part in the domain on websites including SnapNames & NameJet. Big keywords such as [payday loans] in center trusted extensions are not missed. So if the 98% decrease in cost were an anomaly, at least among these could have bid in the market.

Why did match domains drop so difficult? In part because Google shifted from scoring the internet based on links to considering matters like brand awareness in rankings. And it is extremely tough to conduct a large brand-oriented ad campaign promoting a generically domain name. Sure there are a number of exceptions like Cars.com & Hotels.com, but if you see much TV you’ll see a lot more advertisements associated with companies which aren’t assembled on generically descriptive domains.

Not all domain names have dropped quite that hard in price, but the more into the tail that you go the less the domain name functions as a memorable differentiator. If the barrier to entry raises, then the justification for spending a lot on a domain name as part of a go to promote strategy makes much less sense.

Brandable Names Also Lost Value

Arguably more significance has been lost by EMDs than brandable domain names, but names have aggressively slid.

If you move back a decade or 2 tech startups would safeguard their name (say Snap.com or even Monster.com or such) & subsequently try to construct a business on it.

But at the present market with there being many avenues to advertise, a few startups don’t even have a domain name at launch, but begin as iPhone or even Android programs .

Now people attempt to make victory on a great enough, but affordable domain name & then as success comes they buy a much better domain name.

Jelly was acquired by Pinterest. As opposed to purchasing jelly.com they’re still using AskJelly.com because of their center website & Jelly.co to their website.

As long as domain redirects work, there is no reason to spend heavily on a domain name to get a project that is highly insecure.

Rather than spending 6 figures to a domain name and then visiting if there is market match, it is a lot more common to launch a website on something such as getapp.com, joinapp.com, app.io, app.co, businessnameapp.com, etc..

This in turn implies that instead of 10,000s of all startups pursuing their core. Com domain name off the beginning, people test whatever is great enough & priced near $10. Then only later they’re powerful do they try to update to better, more memorable & far more expensive domains.

Until the project has shown market fit money isn’t spent on the domain names.

One in a thousand startups spending $1 million will be less than 1 in three startups.

A few of the businesses which are registries for new TLDs talk up investing in marketing & distinction for your new TLDs, but hardly any are doing much on the advertising front.

You may see their banner advertisements on domainer sites & they might even cover placement with some of the registries, however there isn’t much going on with respect to fostering a stable ecosystem.

If Google or Facebook attempt to input & predominate a fresh vertical, the final destination may be extractive rent seeking with a issuer BUT away from the beginning they are at least willing to shoulder a portion of the risk & cost upfront to attempt and build awareness.

Where are the domain registries that have built successful businesses on some of their TLDs? Which would be the subsidies offered to talent to help induce awareness & market strings?

None of that stuff exists, So far as I know.

In actuality, what’s widespread is the specific opposite.

Greed-Based Anti-Marketing

So many are short sighted greed-based plays they do the exact reverse of building an ecosystem… they hold back any domain that possibly may not be complete garbage so they can distribute it to get a premium request price from the 10s of thousands of bucks.

While hunting on GoDaddy Auctions for a client project I’ve seen new TLDs such as .link listed available for over the asking cost of similar .org titles.

If those prices had some type of legitimate foundation then the individual requesting $30,000 for a .link would have bulk bought the equivalent .net and .org names which are recorded for cheaper costs.

However, the prices are based on dream & nearly nobody is dumb enough to pay those sorts of prices.

Anyone dumb enough to pay that would be better off buying their own registry rather than one name.

The back of names is the opposite of marketing investment. This means there’s no reason to use the new TLD if you either have to pay through the nose or use a really crappy title no one will remember.

I didn’t purchase more than 15 of Uniregistry’s domains because all names were reserved in first place and that I didn’t feel like purchasing 2nd tier domains… Domainers were mad when the initial 2 Uniregistry’s Brand New gTLDs (.sexy and .tattoo) came out and all remotely good names were reserved despite Frank stating that Uniregistry wouldn’t reserve any domain names.

Who defeats the race to the bottom facets of the internet by starting off by a”we only sell shit” standpoint?

Nobody.

And that is why those TLDs are a zero.

Defaults Have Worth

Winner drives many internet verticals take monopoly economics. There’s a definite dominant leader in every one of those core niches: social, internet, short-form video, long-form movie, e-commerce, auctionsand property, job search, classifieds, etc.. Some other center markets have consolidated down to 3 or 4 core gamers who among them own approximately 50 distinct brands that attack various areas of the marketplace.

All the category leading businesses that dominate use are around. Com domain names.

Contrast the absence of advertising for TLDs with the advertising one sees to your own. Com domain name.

Country code domains &. Com are not going anywhere. And the two .org and .net are employed & unlikely to face cost increases that were extreme.

Hosing The Masses…

Domainers were defeated the cost increased of. Com domains in ~ 5 percent increments:

Every business that holds a domain had no say in the situation, every mom, every single pop. ICANN basically said to Verisign:”We agree to allow you hose the masses should you quit depriving us”.

I don’t necessarily mind paying more for domain names so much like I mind the money going to some monopolistic regulator That Has historically had little esteem for the registrants/registrars it should be serving

Those 5% or 10% shifts were believed”hosing the masses.”

Imagine what kind of blowback PIR will get from powerful charities if they attempted to raise the cost of .org domains 30-fold overnight. It’d be such a public relations catastrophe it might never be considered.

Domain registries are not costly to operate. Someone that has a range of them is able to run every one of them for less than the expense of a complete time worker – state $25,000 to $50,00 per year.

And the people who complained about Verisign’s benign price rises, monopolistic abuses & lease extraction are now pushing Enormous price hikes:

.Hosting and .juegos are moving up from about $10-$20 retail to about $300. Other domains will also see price gains.

Here is the thing with brand new TLD pricing: registry operators may increase costs as much as they want with only six weeks’ notice.

in its applications, Uniregistry stated it planned to enter into a contractual arrangement to not increase its prices for five years.

Why would anybody want to build a commercial enterprise (or anything that they really care about) on this type of shoddy foundation?

If someone promises…

  • No hold backs of premium domains, then reserves 10s of thousands of domains
  • no price hikes for 5 years, then climbs prices
  • the ultimate cost hikes being combined with inflation, and then hikes prices 3,000%

That’s 3 strikes and the batter is out.

Performing the Math

The claim the new TLDs demand more revenues to exist are not false. Running an expansion costs perhaps $50,000 per year. When a registry owner wanted to construct a lively & secure ecosystem the first step will be dumping the concept of premium domains to promote wide usage & adoption.

You will find hundreds of these new TLD extensions and almost none of them can be trusted for a smart investment when compared against similar titles in based extensions such as. com, . Web, .org & CCTLDs like. Co.uk or .fr.

There’s no renewal cost protection & there’s no need, particularly since secondary market costs on the center TLDs have sharply come down.

Domain Names Trends

Aggregate stats are a bit difficult to come by as many bargains are not reported & many websites which aggregate sales data also list minimum rates.

But domains have dropped value for Several Reasons

  • Declining SEO-related value because of the search results becoming over-run with advertisements (Google keeps increasing their advertising clicks 20% to 30% year over year)
  • broad economy consolidation in key niches like travel, ecommerce, internet search & societal
    • Google & Facebook are eating OVER 100% of online marketing increase – the rest of business is decreasing in aggregate
    • are there some significant news websites which haven’t fought to monetize mobile?
    • There’s a reason there are few great indy blogs compared to a decade back
  • increasing technical costs in executing separate sites (responsive style, HTTPS, AMP, etc.)”Closed platforms raise the chunk dimensions of rivalry and increase the cost of market entry, therefore people who have good ideas, it is a lot more expensive for their productivity to become monetized. They also don’t like standardization… it looks like lease seeking behaviours on top of friction” – Gabe Newell
  • harder to break into niches using brand-biased relevancy algorithms (increased chunk dimensions of rivalry )
  • less significance in attempting to build a new on a generic name, which struggles to position within a landscape of brand-biased algorithms (inability to differentiate while being generically descriptive)
  • decline in PPC park page advertisement earnings
    • for several years Yahoo! hid the rust in their core business by relying heavily on spouses for ad click volumes, but once they switched to leveraging Bing hunt, Microsoft was more interested with click quality vs click quantity
    • absent the aggressive bidding from Yahoo!, Google drastically reduced partner payouts
    • many web browsers have substituted net address bars using dual purpose search boxes, radically reducing direct navigation traffic

All the above are the mechanics of”why” costs have been dropping, but it is also worth noting that a number of the leading portfolios have been sold.

In the event the domain is as vibrant as some people claim, there is no way that the Marchex portfolio of 200,000+ domain names would have marketed for just $28.1 million a couple years ago.

Com registrations have stopped developing & other extensions like. Internet, .org, .biz & .info are now shrinking.

Both aftermarket domain prices and also the pool of all domains on recognized gTLDs are dropping.

I know I have dropped hundreds or hundreds of domains within the past calendar year. This might be a result of my cynical viewpoints of the marketplace, but I did hold several titles for ten years or longer.

As obstacle to entry raises, lots of the heritage domains which could have one day been worth developing have lost a lot of their worth.

And the picked more than TLDs are a much worse investment because of the near infinite downside potential of price climbs, registries outright folding, etc..

The majority of the registration charts for new TLDs are much uglier than the one posted previously. China will not save the new gTLDs.

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Evergreen Content: What It Is, Why You Need It and How to Create It

https://ahrefs.com/blog/evergreen-content/

Two words: evergreen articles. Both of these phrases are the backbone of the plan at Ahrefs. It’s how we have grown our blog from 15,000 visitors/month into >200,000 visitors/month: In this Report, I will explain what evergreen material is, why it’s significant and

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The article Evergreen Content: What It Is, Why You Need It and How to Create It appeared first on SEO Blog from Ahrefs.

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Time to Retire From SEO

http://www.seobook.com/taking-break-seo

Since we are now at the point that some search results don’t have ANY* organic search results, it is not easy to see much purpose in SEO.

Maybe the doommasters who called SEO dead for more than a decade proved eventually proved right about SEO?

SEO is dead.

SEO was only ever a bug. And internet users mostly didn’t see when the lookup results turned into nothing but advertisements.

What’s going full circle. Ad heavy is bad to nothing but ads.

Webmasters are focusing so heavily on mobile-first that they are creating their desktop websites unusable…

. . .at the same time usability experts are now advocating making things harder to save humanity.

New modifications, new channels, new alternatives, new versions, new techniques.

I’ve chosen to have a break from SEO and therefore are transitioning into paid search, since obviously that’s the future of most search marketing.

I’ve shut our membership website down to new paid member accounts & canceled all paid subscriptions.

Perhaps it might be time for me to dust PPCblog and shift almost all of my blogging to over there.

In other words, if blogging nevertheless matters!

Going on an optimistic note, the great team at Bing lately shared a promotional code with me to offer new advertisers a complimentary $100 ad credit. Bing Ads clicks are a great value when compared against Google AdWords. You can access this coupon today via the next link:

For a limited time, receive $50 in free search advertising with Bing Ads* and begin tapping into millions of possible customers searching for products and services such as yours on your Bing Network.

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