Home / Marketing / Organized for browsing

Organized for browsing

This post was originally published on this site

In the traditional world, most things are organized so you can find them when you’re looking for them. That’s why you keep your tools in your tool chest and the forks in the silverware drawer. That’s why books are stored in alphabetical order, by author.

But in the digital world, finding is easy. Type what you want in the search bar.

What we’re still exploring, and not very successfully, is how to organize things for browsing. How do you bump into the thing you didn’t know you were looking for? How do you decide what your next home improvement project should be, or the next movie you should see?

Dancing along the edge of facilitated discovery is one of the most important frontiers that marketers are challenged to do. And we’re not doing it very well yet.

       

Recommended Products

Hydravid Syndicate Monthly

Hydravid Syndicate Adds Incredible Power to your videos by syndicating them against an (almost) unlimited number of sites. Including the highest profile Social systems in the world And a guaranteed minimum of 100 additional posts per month.

Explaindio Personal

Explaindio Video Content Creator Software Personal version

Explaindio Video Vault Special

How To Get Whitelabel Animated Explainer Video Templates And Sell Them To Online and Offline Business On Autopilot.

VIDEOMOTIONPRO AGENCY

The most powerful video creation and editing tool designed for online marketers, entrepreneurs, product creators and business owners.

Check Also

A Simple Explanation of Exempt vs. Non-Exempt Employees

This post was originally published on this siteThere are two types of employees — “exempt” …

Leave a Reply

Your email address will not be published. Required fields are marked *