Left is Right & Up is Down

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http://www.seobook.com/up-up-down-down-left-right-left-right-b-a

Probably the single most effective video to see to comprehend the power of Google & Facebook (or perhaps the majority of the main problems across society) is this next video about delight versus happiness.

In always looking for pleasure we exude happiness.

Even the”feed” based core aggregation systems are just like slot machines in your pocket: variable reward circuitry that self-optimizes about exploiting on your flaws to consume as much focus as you can.

The above isn’t an collision. It’s, instead, as planned :

“Meaning that we had to kind of give you a little dopamine strike every once in a while because somebody enjoyed or commented on a photograph or a post or whatever… it is a societal investigation feedback loop… You’re exploiting a vulnerability in human psychology… [The amateurs ] known this, consciously, and people did it anyway.”

  • Happy? Great! Share posed photos to help your friends feel that their lives are much worse than your life is.
  • Outraged? Good! Click an ad.
  • Hopeless? Good. There’s a product that may deliver you enjoyment. . .if only you can. . .click an ad.

Using machine learning to drive positions is ultimately a workout in affirmation bias:

Google cited a South African news website saying,”It’s isn’t the place of government to legislate against female’s decisions.”

It encouraged a response from obscure clickbait site listland.com stating,”Abortion is murder”

Great job Google in utilizing your showcased snippets to make the planet more absolutist, polarized & toxic.

The central system operators not only try to manipulate folks at the emotional level, but the design of the interface puts default user routines.

Most users have a tendency to focus their focus across the left side of the page:”if we were to slice per polished page down the middle, 80 percent of their fixations fell on the left half of the screen (even more than the previous finding of 69 percent ). The remaining 20% of fixations were about the ideal half of the display.”

This behaviour is much more prevalent on search results pages:”On SERPs, just about all fixations (94%) fell across the left side of the page, and 60% those fixations can be dispersed into the leftmost 400px.”

On cellular, obviously, the attention is focused on what’s above the fold. That which is below the fold type of doesn’t even exist for a large subset of the populace.

Out of a couple of central monopoly focus merchant gamers, the ad-based net is perishing.

Mashable has raised about $46 million in VC funding over the previous 4 years. And they just marketed for about $50 million.

Breaking even is roughly as good as it gets in a net controlled from the Google / Facebook duopoly. 😀

Other optimistic unicorn networking startups seem to have peaked too. That BuzzFeed IPO is on hold:”Some BuzzFeed investors have become concerned about the corporation’s performance and increasing prices for expansions in areas like news and entertainment. Those frustrations were aired at a board meeting in recent months, in which directors took management to activity, the individuals knowledgeable about the situation said.”

Google’s Chrome browser will probably shortly have an ad blocker baked to it. Of course the central networks opt from employing this feature to themselves. Facebook creates serious coin by blocking ad blockers.

Format your webpages such as Google will their search results and they will tell you it’s a piss poor user experience plus a kind of spam – whacking you with a penalty for this .

Google is not the search engine doing this. Mix in ads using a double list and occasionally there’ll just be 1 website listed above the fold.

I have even seen some Bing search outcomes where organic outcomes have a”Internet” label on them – that can be conveniently larger than the ad label that is on advertisements. That is along with other tricks like…

  • A Great Deal of advertisement extensions which push organics below the fold on anything with the slightest commercial goal
  • bolding during ads (title, description, URL) with much lighter bolding of organics
  • only showing 6 natural results on commercial searches that are likely to Create advertisement clicks

As bad as either of those aforementioned mentioned looks in terms of ad load or result diversity around the desktopcomputer, it is just worse on cellular.

On cellular devices natural search results can be so tough to find that people ask questions such as”Are there some search engines where you don’t have to actually scroll to find a result that isn’t an ad?

The answer is yes.

However, besides that, it is slim pickings.

In an online ecosystem in which virtually every innovation is replicated or recognized spam, sustainable publishing just functions if your business model is different than the central network operators.

Not only can there be the competitive horizontal advertisement layer for anything with a sign of commercial purpose, but now the scrape coating that was first applied to traveling has been spread across other classes like e commerce.

The more of your articles Google can scrape-n-displace in the search results that the less reason there is to stop by your website & the more ad-heavy Google can make their port because they shagged the content from your website.

Just examine the market caps of this big tech monopolies versus firms in adjacent markets. The aggregate trend is expressed in the stock price. And it’s additionally expressed in the inability for the unicorn media firms to go public.

As large as Snapchat & Twitter have been, no one that spent in either IPO is sitting on a winner today.

Google is outraged anyone might question that the amounts & if the current setup is reasonable:

Mr Harris explained as”factually incorrect” suggestions that Google was”stealing” ad revenue by publishers, stating that two thirds of the earnings generated by internet content moved to its originators.

“I’ve heard plenty of individuals say that Google and Facebook have been”Gradually sneaking” each of the advertising revenue that publishers expected to acquire through internet variants,” he told the gathering.

“There isn’t any advertisement on Google News. Zero. Indeed you will seldom see advertising around news cycles in Google Search either.

Sure it isn’t the advertisement revenue they are stealing.

Rather it’s the content.

Either by scraping, or by standing proprietary formats (AMP) over other high quality content which is not published utilizing the format then afterwards attaching crappier & crappier deals to the (artificial )”open source” content format that is proprietary.

As Google grabs the content & discounts that the content founder off from the crowd while attaching terms, Google’s PR hacks will tell you that they want you to click through to the origin :

Google spokeswoman Susan Cadrecha explained the organization’s goal isn’t to do the thinking for consumers but”to assist you in finding relevant information efficiently.” She also added,”We encourage users to understand the full context by simply clicking through to the source”

Except they’re the ones adding extra duplicative layers which make it harder to perform.

Google keeps extracting articles from publishers & eating the value chain. Some publishers have attempted to cancel it by putting more ads on their own site whilst at the same time getting further supply by adopting the proprietary AMP format. People who understood AMP was garbage in terms of monetization viewed it as a way to provide teasers to induce users to their sites.

The partial story approach is getting killed though. Either you provide Google whatever, or else they need nothing.

That is, after all, how monopolies non – ultimatums.

People Who Don’t give Google their Whole content will shortly receive manual activity penalty alarms

The worth of news content is not zero.

Being the go-to source for all those kinds of”no money here” news topics additionally enables Google to be the go-to source for searches to get [automobile insurance quote] along with other exceptionally commercial search phrases at which Google might earn $50 or $100 per click.

Each month Google declares new advertising features.

Economics drive in publishing. However, you need to observe the way the market position enables another. Google & Facebook are not strong in China, therefore Toutiao – the top news program in China – is valued at about $20 billion.

Now that Yahoo! was obtained by Verizon, they’ve resolved to shut their information app. Unprofitable sections are worth more as a write than as an ongoing concern. Look for Verizon to further take AIM at shutting down additional components of AOL & Yahoo.

Firefox recently upgraded to create its underlying rendering engine faster & more secure. Included in the upgrade they killed off many third party extensions, including ours. We plan to update them shortly (a couple of days maybe ), but people who need the extensions working today may want to set up something like (Comodo Ice Dragon (or another browser based on the prior Firefox core) & install our extensions in that web browser.

As another component of the latest Firefox update, Firefox dumped Yahoo! Search for Google search since their default search engine in a new multiyear deal where monetary terms were not disclosed.

Yahoo! certainly deserved to eliminate that deal.

Firstthey signed a contract using Mozilla comprising a change-of-ownership poison pill in which Mozilla would nevertheless make $375 million a year from them if they dump Yahoo!. Given that which Yahoo! offered with this amounts to approximately 10 percent of their organization price for another few years.

Second, Yahoo! overpaid for the Firefox distribution agreement to where they needed to make their consumer experience much more awful to attempt and find the numbers to back out.

Here is a navigational search effect on Yahoo! at which the requested website only appears in the ideal rail knowledge graph.

The”natural” result set was removed. There is a Yahoo! News insert, a Yahoo Nearby insert, an ad inviting one to download Firefox (bet that’s since been removed!) , other search tips, then graphic ads to try to get you to find office furniture along with other inconsequential stuff.

Here is how awful those kinds of search outcomes are: Yahoo! was embarrassed at the lack of quality of the result set they place their logo at the top right edge of the webpage.

So now they’ll be shedding a million per day for a couple years based on Marissa Mayer’s fantastic Firefox deal.

And search is just another vertical they made insignificant.

When they outsourced many verticals & then finally closed down most of the remaining ones, they only left a few key ones:

On our recent earnings forecast, Yahoo outlined a strategy to simplify our business and concentrate our campaign on our four most successful articles regions — News, Sports, Finance and way of life. To that end, now We’ll Start phasing out the following Digital Magazines:  Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.

And for the Critical verticals they maintained , they have pages like the next, which seem like a diet variant of eHow

Each day they send away users to other websites with content that is deeper. And people find they prefer (such as TheAthletic or even Dunc’d On) then Yahoo! stops being a habit.

Meanwhile many folks get their wider general news from Facebook, Google shifted their search program to add information, Apple supplies a wonderful news program, the default tab on Microsoft Edge browser lists a localize news feed. Any of these is a superior user experience to Yahoo!.

It’s not easy to find out what Yahoo!’s function is going forward.

Aside from the user email accounts (& whatever legal liabilities are associated with the chronic user account hacking incidents), it’s difficult to find out what Verizon purchased in Yahoo!.

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