Home / Uncategorized / Incoherence: The greatest failure in most testing programs and how to avoid it

Incoherence: The greatest failure in most testing programs and how to avoid it

Mind reading is not part of a marketer’s job description, but mind mapping should be.

Why? Because building a mental roadmap of the thinking process during the buyer’s journey is crucial to achieving maximum conversion, and this can only be accomplished through a rigorous testing program. There are no shortcuts.

The articulation of this roadmap must be simple and precise. We call this coherence. Flint McGlaughlin explains more:

 

If you haven’t heard us say it before, we will say it again: A good idea in a brainstorming session is insufficient. You must generate more than one hypothesis from an idea and then determine which one/s should be tested. This intersection of science and art helps you achieve coherence in your understanding of customer behavior. Watch now:

 

Lastly, Flint gives a tip on avoiding incoherence in your testing efforts: Why using “and” in your hypothesis can weaken its effectiveness.




If you’d like to get better business results and learn more about MECLABS methodology that has helped capture more than $500 million in test wins, visit our Research Services page.

The post Incoherence: The greatest failure in most testing programs and how to avoid it appeared first on MarketingExperiments.

Original source: http://feedproxy.google.com/~r/MktgExperimentsBlog/~3/xdaQp-pkpZQ/incoherence-how-to-avoid-it

Recommended Products

WP Site Guardian Professional 12 Month OTO (EWL)

Vulnerability Alerts, Scumbag Blocking, Developers Rights and More...

ProfitBuilder - Template Club Trial

Template Club for ProfitBuilder - The #1 Drag and Drop Landing Page Builder for WordPress

Hydra Arbitrage System

Master Arbitrage With This Step By Step Guide To Setting Up Massive Lead Funnels and How/Where To Find Services To Outsource - How To Package Products - How To Use Psychology On Potential Clients and More!

Zapable Special Offer 2016

Zapable - Build Your Mobile App In A Zap

Engagifire (Single Site)

Engagifire - Turn all your visitors into red hot leads

Check Also

Use this Research-backed Landing Page Template for Your Next Offer Page

After running thousands of a/b tests across hundreds of different companies in our research services …

Leave a Reply

Your email address will not be published. Required fields are marked *