Home / Perpetual Traffic / Episode 169: What ALL Retailers Need to Know About Advertising

Episode 169: What ALL Retailers Need to Know About Advertising

This post was originally published on this site

While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising…

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail.

These experts talk about some untapped ad platforms, like Snapchat, and why you should be using them. With millions of users, many of whom don’t use other platforms like Facebook, Snapchat can give advertisers the opportunity to target new individuals.

They also explain examples of unique online customer experiences, strategies to avoid cart abandonment, and how to increase conversions once users have interacted with an ad.


  • What omni-channel marketing is and how companies are using it to increase conversions
  • How to bring online customer experiences offline to business establishments
  • Why focusing on the back-end customer experience is equally as important as driving traffic
  • How to decrease cart abandonment rates
  • How to monetize and make use of the traffic you’re driving to a webpage


Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 146: 3 Case Studies to Grow Your Business with Facebook Ads
Episode 166: Why Facebook Traffic is NOT Your Problem
DigitalMarketer Lab Trial

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, or TuneIn.

The post Episode 169: What ALL Retailers Need to Know About Advertising appeared first on DigitalMarketer.

Recommended Products

Pinterest Marketing Success Kit Upsell

Get your hands on our HQ and updated "Pinterest Business in a Box" Monster PLR. Over 70 Million Businesses and Thousands of Marketers Need This Updated Training ASAP! so start cashing in huge selling it as your own 🙂

Explaindio Template Club 12m

Explaindio Template Club 12 months of content


The most powerful video creation and editing tool designed for online marketers, entrepreneurs, product creators and business owners.

ProfitBuilder - LeadsFlow Pro - Lite Edition

The Ultimate SuperCharger for ProfitBuilder - LeadsFlow Pro Integrates, Tracks and Manages All Your Leads From One Simple Dashboard and Automates Major Parts of Your Business...

ProfitBuilder - Template Club Trial

Template Club for ProfitBuilder - The #1 Drag and Drop Landing Page Builder for WordPress

Check Also

Episode 23: Garrett Holmes, Director of Content @ DigitalMarketer on How to Create Content That Your Audience Actually Wants to Consume

This post was originally published on this siteGarrett Holmes may be Director of Content now, …

Leave a Reply

Your email address will not be published. Required fields are marked *