Home / Perpetual Traffic / Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2)

Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2)

This post was originally published on this site

Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%.

If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.)

In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages, conversion, catalog sales, and store visits. The experts give you real campaign examples they’ve used for each objective and tell you how to know which objective is right for you.

IN THIS EPISODE YOU’LL LEARN:

  • Which objective to use to increase product awareness
  • The different objective needs for larger and smaller businesses
  • What conversion rate you should shoot for when using lead generation
  • 2 ways to use the Messenger objective

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 167: Choosing the Right Facebook Campaign Objective for You (Part 1)
Facebook Messenger Ads: How to Use Them in Your Business
Redefining Facebook Marketing: It’s All About Relationships
14 Tips to Help You Write Successful Facebook Ads
How to Have Long Term Facebook Marketing Success
Advertising Objectives
What’s new with objectives?
DigitalMarketer Lab Trial

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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The post Episode 168: Choosing the Right Facebook Campaign Objective for You (Part 2) appeared first on DigitalMarketer.

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