Home / Perpetual Traffic / Episode 167: Choosing the Right Facebook Campaign Objective for You

Episode 167: Choosing the Right Facebook Campaign Objective for You

This post was originally published on this site

It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings.

In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they’ve used some of the objectives to drive website traffic, increase sales, and successfully retarget.

And tune in next week where they continue the conversation about the remaining objectives.


  • Get Facebook to do the heavy lifting for you by picking the right objective
  • The cheapest objective option for building brand awareness (and why you should be focusing on that)
  • The right campaigns to use impressions as your objective
  • What objective options you should be using for most of your campaigns


Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads
Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps
Episode 161: Spending Too Much on Your Customer Acquisition? Here Are 4 Steps to Lower Your CPA
Episode 162: 4 MORE Ways to Drop Your Facebook Ad’s Cost Per Acquisition
Advertising Objectives
What’s new with objectives?
DigitalMarketer Lab Elite

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on SpotifyStitcher, or TuneIn.

The post Episode 167: Choosing the Right Facebook Campaign Objective for You appeared first on DigitalMarketer.

Recommended Products

Engagifire Elite

Engagifire - Turn all your visitors into red hot leads

"Pinterest Marketing Success Kit" Monster PLR

Get your hands on our HQ and updated "Pinterest Marketing Success Kit" Monster PLR. Over 70 Million Businesses and Thousands of Marketers Need This Updated Training ASAP! so start cashing in huge selling it as your own 🙂

WP Shields Up Unlimited OTO (EWL)

Stealth Plugin Stops Your WP Site Broadcasting Security Loopholes

Social Lead Chief 2.0 - Enterprise

Social Lead Chief 2.0 - Enterprise

Sellin Messenger Commercial

1st Ever Facebook Messenger Sales Tool!

Check Also

Episode 12: Do You Own a Business or Do You Own a Job? with Kent Clothier

This post was originally published on this siteKent Clothier is President and CEO of Real …

Leave a Reply

Your email address will not be published. Required fields are marked *