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Landing Page Optimization: How Aetna’s HealthSpire startup generated 638% more leads for its call center

This case study was originally published on MarketingSherpa on April 11, 2018. Denis Mrkva, General Manager, HealthSpire, recently visited MECLABS Institute (parent research organization of MarketingSherpa), and we had the opportunity to interview him about an interesting landing page experiment that was in progress at the time. Denis also shared …

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What the Russian-Bought Facebook Ads Tell Us About Targeting

This post was originally published on this siteThe U.S. House Permanent Select Committee on Intelligence (HPSCI) Minority yesterday released roughly 3,400 ads that ran on Facebook and Instagram leading up to the 2016 U.S. presidential elections. The ads, which were purchased by the Russian-based Internet Research Agency (IRA), ran between Q2 …

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