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Mobile A/B Testing: Quality assurance checklist

Real-world behavioral tests are an effective way to better understand your customers and optimize your conversion rates. But for this testing to be effective, you must make sure it is accurately measuring customer behavior. One reason these A/B split tests fail to give a correct representation of customer behavior is …

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Most Popular MarketingExperiments Articles of 2018

Let’s get right into it. Here are your marketing peers’ favorite articles from 2018 … Heuristic Cheat Sheet: 10 methods for improving your marketing Marketing — far more so than other business disciplines — seems to be driven by gut. Or the individual star performer. Marketing embraces a far less …

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Conversion Lifts in 10 Words or Less

What if 5 minutes of work could produce a revolution in your conversion results? It’s more than possible, but it’s also true that nothing’s ever easy. To know which few words to change takes a comprehensive methodology that accounts for the complexity of the customer’s mind. In this video from …

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