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The Trust Trial: Could you sell an iChicken?

Would you buy an Apple iChicken? Our CEO, Flint McGlaughlin, often jokes that “If Apple released an iChicken, people would be lined up and down the streets to buy it.” But why? At some point or another, we’ve all bought a product because of the brand name. But why do …

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In Conversion Optimization, The Loser Takes It All

Most of us at some point in our lives have experienced that creeping, irrational fear of failure, of being an imposter in our chosen profession or deemed “a Loser” for not getting something right the first time. marketers who work in A/B testing and conversion optimization. We are constantly tasked …

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