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Conversion Lifts in 10 Words or Less

What if 5 minutes of work could produce a revolution in your conversion results? It’s more than possible, but it’s also true that nothing’s ever easy. To know which few words to change takes a comprehensive methodology that accounts for the complexity of the customer’s mind. In this video from …

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The Trust Trial: Could you sell an iChicken?

Would you buy an Apple iChicken? Our CEO, Flint McGlaughlin, often jokes that “If Apple released an iChicken, people would be lined up and down the streets to buy it.” But why? At some point or another, we’ve all bought a product because of the brand name. But why do …

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