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Marketing

How are you organized?

This post was originally published on this site Any organization of more than two people has a structure, intentional or not. It might be a hub and spoke, a ladder, a pyramid, a lattice, a hive, a circle… Each has an advantage. But the structure of your organization, your systems, …

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GDPR as Opportunity: How to Build Tighter Customer Relationships

This post was originally published on this siteGDPR’s new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities. Read the full article at MarketingProfs

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Media out of balance

This post was originally published on this site Successful media (let’s define ‘successful’ as media that can make a difference, make a connection and possibly make a living) has four elements: Attention Enrollment Trust and Permission Too often, particularly online, people just worry about the first one. It’s a race …

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Selling acorns at the lumberyard

This post was originally published on this site Without a doubt, your little idea is going to grow. We’re rooting for your acorn to turn into an oak tree. But bringing that acorn to the lumberyard, hoping to make a sale… you’re wasting your time and their time too. Most …

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The Tactics of Marketing Strategy: A Marketer’s Guide

This post was originally published on this siteTo plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you’ve been, where you are, where you’re going (or should be), and what resources are required to get there. …

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