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The Plain-English Guide to Progressive Web Apps

This post was originally published on this siteWhether it’s in sports, music, or business, rivalries always seem to make things more interesting. By allowing people to pick a side, rivalries make them feel like they truly belong to a tribe, which is a primal human need. Rivalries also push competitors …

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The true cost of customer response

This post was originally published on this site“Your call is very important to us.” If you hear that, it means someone is not just lying, but also isn’t good at arithmetic. Your company spends $6 on digital ads to get a click, and one in a hundred clicks leads to …

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How to Create an Editorial Calendar [Examples + Templates]

This post was originally published on this siteIf you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. …

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Three deadlines (and Instagram!)

This post was originally published on this siteHere’s what someone posted yesterday in The Freelancer’s Workshop discussion board: I was really just hoping to pick up a few insights from Seth. I got one of those yesterday, but meeting and interacting with other people struggling with the same things as …

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A Timeline of Select Social Media Platforms [Infographic]

This post was originally published on this siteThe list of social apps, networks, sites–platforms of all sorts–is growing longer by the day. This timeline highlights nearly 50 social platforms that have left a mark in social media history. Some are no longer with us (RIP), but others are… and they …

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Every Question You’ve Ever Had About Keywords, Answered

This post was originally published on this siteFor a long time, digital marketers organized their entire content calendar around specific keywords. They’d work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them …

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