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Everything You Need to Know About Employer Branding

This post was originally published on this siteWhen a job seeker begins her search, one of the first things she’s going to Google is this — “Top companies to work for in 2019” or, alternatively, “Top companies in X industry.” It makes sense — nowadays, a company’s reputation matters more …

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7 of the Best Website Builders for 2019

This post was originally published on this siteAfter strolling out of my Computer Science I final during my freshman year of college, I knew I’d never code anything in my life again. My computer science class was incredibly interesting when we learned about the theory of programming languages. But when …

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Work before passion

This post was originally published on this site“Offer me something I’m passionate about and I’ll show up with all of my energy, effort and care.” That’s a great way to hide. Because nothing is good enough to earn your passion before you do it. Perhaps, in concept, it’s worthy, but …

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4 Ways to Build Transparency as a Leader

This post was originally published on this siteTrust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues. A host of factors improve trust in the workplace — from diversity and inclusion …

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The Ultimate Guide to Amazon Advertising

This post was originally published on this siteIn 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually …

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Too important to have a fight about

This post was originally published on this siteBattle lines drawn. Positions solidified. Arguments made. All thrilling, perhaps fun, but unlikely to change minds. If your cause is important enough, it’s worth taking the time and emotional energy to make your case without an argument. The opportunity is to recast your …

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How to Create a Twitter Moment: A Step-by-Step Guide

This post was originally published on this siteSometimes an event is so big, it completely takes over social media — often for days. Think back to the last awards show, sporting event, or viral meme: How many tweets about it popped onto your Twitter timeline? When more than 6,000 tweets …

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