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Marketing

Seeing what’s right in front you

This post was originally published on this siteWhen the people we serve present themselves, when they offer us their attention and their trust, we need to work to see two things: Who they are. What do they fear, what do they believe, what do they need? Who they can become. …

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The Ultimate Guide to Google Slides

This post was originally published on this siteSlide decks are ubiquitous in the business world. To present new findings or strategies, train new employees, and even sell your product, you’ll often use a deck to easily convey information and visually engage an audience. One of the best tools for creating …

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Situational spending

This post was originally published on this siteConsider: You’re on the plane, headed home after a conference. The flight attendant says, “This flight is oversold, and we’re paying people $300 to take the flight that leaves in an hour.” Do you stay in your seat? You’re at the gate, different …

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How to Create a Revenue-Generating Google Ads Campaign

This post was originally published on this siteNo matter how many free tools crop up for ecommerce companies, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website. The problem is other ecommerce and even brick-and-mortar competitors are using the same search terms …

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How to Heat Up Marketing Impact With Data-Driven Personas

This post was originally published on this siteWhen you’re smarter about your audience’s needs and behaviors, you can meet those needs more effectively. That’s where a data-driven approach to personas can make all the difference. Go beyond the limits of traditional marketing personas. Read the full article at MarketingProfs

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