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Useful constructs

This post was originally published on this siteWe find knowledge (and express it) by dividing the world into grids and segments, and explaining how this organization works. The periodic table is a useful construct. Useful constructs are replicable and they’re predictive. If I tell you the rules needed to organize …

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Why Companies Are Buying More of This Type of Ad

This post was originally published on this siteA new report from eMarketer indicates that companies are spending more than ever on digital video ads. According to the report, digital video ad spending is predicted to reach $27.82 billion in 2018 alone: a 30% rate of growth. At that figure, eMarketer says, budget …

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The Influence of Instagram [Infographic]

This post was originally published on this siteInstagram has major potential to bring awareness to your brand–and you don’t always have to pay celebrity prices to be seen. The channel is growing fast, in part thanks to the influence of advocates and small influencers. Read the full article at MarketingProfs

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Organized for browsing

This post was originally published on this siteIn the traditional world, most things are organized so you can find them when you’re looking for them. That’s why you keep your tools in your tool chest and the forks in the silverware drawer. That’s why books are stored in alphabetical order, …

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Everything You Need to Know About Ripple

This post was originally published on this siteBitcoin might command most of the public’s mindshare on cryptocurrency, but Ripple is a company you definitely don’t want to overlook. Founded in 2012, Ripple sells a currency settlement and exchange platform and issues the third largest cryptocurrency (based on market capitalization) in …

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The Plain English Guide to XML Sitemaps

This post was originally published on this siteYou wouldn’t design a new kitchen without creating a blueprint first, would you? So, why would you design a website without creating a sitemap? If you want to launch a website that Google (and your potential customers) can discover, you’ll need a sitemap. …

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