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Marketing

7 Inspiring Brand Activations to Help You Launch Your Own

This post was originally published on this siteOne of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions. At the beginning of the series, the show’s main adman, Don Draper, …

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25 of the Best WordPress Plugins for Marketers (es-la)

This post was originally published on this siteDid you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help …

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Anything you want

This post was originally published on this siteThe paradox of choice is real, and it gets worse when the choices aren’t even multiple choice. Confronted with the unlimited selection offered by any music streaming service, people choke. They pick an old favorite, a current hit or something banal. The same …

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The compass and the map

This post was originally published on this siteWouldn’t it be great if we always had a map? A set of step-by-step instructions on how to get from here to there, wherever we were and wherever wanted to go… Steve Pressfield relates this magical story: A Ghurka rifleman escaped from a …

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“A good product at a fair price”

This post was originally published on this siteSome people say that marketing doesn’t work on them. That all they want is a good product, a fair price, and they’ll be on their way. But that’s a marketing story as well. Who decided what ‘good’ was? And ‘fair’? Your preference for …

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What Are Email Whitelists, & How Do You Get On Them

This post was originally published on this siteA few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email. I couldn’t find it anywhere. Panicking, I called the airline. “Ma’am, your payment …

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