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How to Set & Achieve Marketing Objectives in 2019

This post was originally published on this siteIn the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize …

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‘Move fast and break things’ isn’t a worthy slogan

This post was originally published on this site…because ‘breaking things’ isn’t the point of your work. How about, “Move fast and make things better,” or “Move fast and create possibility”? The reason we hesitate to move fast is that we’re worried about what that implies. Move fast and learn something. …

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Everything You Need to Know About Writing Meta Descriptions

This post was originally published on this siteMeta descriptions — sounds complicated, right? If someone asked me about a meta description two years ago, I would’ve assumed they were trying to talk nerdy to me. It sounds like code, and way over a marketer’s head. I’m happy to report that’s …

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How to Successfully Negotiate Your Salary (Script Included)

This post was originally published on this siteYou’ve done it — after countless informational interviews, phone calls, and in-person interviews, you’ve finally landed your dream job. But as you peruse the contract, you find yourself a little hesitant about what they’re willing to offer you. You’re torn. You know you’re …

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Do Image Carousels Kill Conversions?

This post was originally published on this siteThere’s a common misconception about attention that most marketers love to reference nowadays: the average human has a shorter attention span than the average goldfish. But if you really think about this claim, it can’t possibly be true. People watch two and half …

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“You made my day”

This post was originally published on this siteWhen your day gets made, how long does it last? A made day–is that different from a normal day? Perhaps it would be more accurate to call it a made hour or, if we’re going to be quite truthful, a made minute. When …

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The 15 Best Lead Generation Tools in 2019

This post was originally published on this siteOnline lead generation is difficult. There’s no way around it. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. So this leaves you with three broad options: …

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