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Marketing

How Your B2B Company Can Thrive in a B2C Search Space

This post was originally published on this siteYou have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right …

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10 Ways to Build Trust With Employees [Infographic]

This post was originally published on this siteBrands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it’s an important part of running a successful brand. Here’s how you can build–and keep–the trust of your employees. …

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6 Form Error Message Mistakes Almost Everyone Makes

This post was originally published on this siteYour visitors are bound to make the occasional mistake while completing your online forms. When it comes to shipping or registration forms, for example, there are a number of form fields a visitor is required to complete. And let’s face it, your visitor …

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How Customer Service Preferences Are Changing

This post was originally published on this siteAlthough the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to recent research. See what other channels are being used and by which generations. Read the full article at MarketingProfs

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How to Record Your Screen on a Mac and Windows 10

This post was originally published on this siteAs a marketer, you need to record your computer screen more often than you’d think. Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you …

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You can’t outtrain a bad diet

This post was originally published on this siteIt’s way easier to eat lousy food than it is to exercise it off. Your effort is undermined by your inputs. And the same thing is true for corporate culture. You can work as hard as you like to create expectations and policies. …

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What is marketing?

This post was originally published on this siteIf you need to persuade someone to take action, you’re doing marketing. If you’re looking for votes at the city council meeting, or looking for a promotion, you’re marketing. If you’re writing copy on your website, taking a selfie for your social media …

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The Quick and Easy Guide to Resizing Images Online

This post was originally published on this siteOn most stock image websites, the pictures you download are usually so big they can fill up your entire screen. Needless to say, blown-up images don’t usually enhance the aesthetics of your content. But manually resizing images with one of your computer’s built-in …

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