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The Power of Micro-Influencers [Infographic]

This post was originally published on this siteMicro-influencers are often more effective than their higher-profile peers at helping your content push through consumers’ overcrowded social media feeds—and they can be a much more cost-effective way to reach a new audience. Read the full article at MarketingProfs

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8 of the Best Bitcoin Mining Software for 2018

This post was originally published on this siteYou’ve got your Bitcoin wallet, address, and mining hardware. Now, all you have to do is get a free Bitcoin mining software that can help you effectively manage and oversee your hardware’s crypto dig. Like any popular, free product, though, there’s a lot …

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The risk of the Bixby button

This post was originally published on this siteThe new Samsung phone has a hardware button on it that goes straight to their digital assistant. The good news is that adding a hotline/dedicated button/clear signpost is a dramatic and effective way to influence customer behavior. “Pull rope to stop train” is …

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Mental Models: The Ultimate Guide

This post was originally published on this siteHave you ever wondered why two heads are better than one — and four heads are better than two? It’s because we’re all limited by our own experiences, biases, and areas of expertise. These areas of expertise give rise to “mental models,” assets …

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Today, Apple Told Us: It’s About More Than a New iPhone

This post was originally published on this siteNearly a year ago today, I wrote a story titled, “Yesterday’s Apple Event Was as Bananas as We Expected.” The topic, of course, was Apple’s 2017 fall launch day: the annual press event held by the company where it announces the year’s major …

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The Top 7 IoT Trends of 2018

This post was originally published on this siteBy 2020, it’s estimated there will be over 30 billion IoT devices. As the popularity of the Internet of Things (IoT) continues to rise across industries, it’s important to take note of which trends could affect your business. IoT will affect every industry, …

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