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How to Create an SEO Strategy for 2019 [Template Included]

This post was originally published on this site Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords. These days, most businesses understand the basic concepts …

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Goals vs Objectives: The Simple Breakdown

This post was originally published on this siteWhether you’re working on a team project or defining goals for an entire company, it’s critical your employees are on the same page when it comes to terminology. “Goals” and “Objectives” often seem like two interchangeable phrases. “We have ambitious goals for 2019,” …

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What Is a Marketing Consultant? A 1-Minute Rundown

This post was originally published on this siteThanks to movies like Office Space and Up In The Air, if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the …

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The power (and risk) of charismatic ideas

This post was originally published on this siteCharisma is a magical power. It enables humans to hotwire connection and build bridges long before the facts on the ground are clear. Charisma creates rock stars, powerful scientists and con men, too. Misused, charisma is often the road to tragedy, because it …

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5 Tips to Improve the Performance of Your PPC Campaigns

This post was originally published on this siteLet’s say you’re tracking the performance of your pay-per-click (PPC) ad campaigns. After all that hard work and PPC strategizing you put toward improving your performance grade, how’s the traffic looking? Is it a steep climb, or are you unimpressed with the result? …

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Rationalizing your project

This post was originally published on this site“I followed the recipe exactly, and it failed.” That’s how many reviews of online recipes begin. Then the poster explains that he replaced the sour cream with yogurt (it’s what he had in the fridge), that he replaced the wheat flour with rice …

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