Home / Marketing (page 2)

Marketing

The Ultimate Guide to Relationship Marketing

This post was originally published on this siteThere are plenty of studies that highlight the importance of customer retention — oftentimes, customer retention has been found to be even more critical to your company’s success than customer acquisition. For instance, research conducted by Frederick Reichheld of Bain & Company found …

Read More »

A common trap fueled by tribal rivalry…

This post was originally published on this siteComparing the best example from our tribe with the worst one from the other tribe. We do it all the time, and it hurts. It hurts our ability to connect, and it hurts those we so easily dismiss.        

Read More »

What’s Authentic Leadership, & How Do You Practice It

This post was originally published on this siteWhether you’ve recently been promoted to a leadership position, or you’ve been leading your team for years, it can often seem tricky to discern what being a “good” leader actually means. When you’re trying to determine the components of a successful leader, it’s …

Read More »

Colors and numbers

This post was originally published on this siteBy the time you’re six years old, you can count to infinity. Whatever number someone says, you will know a higher one. The same is not true for listing colors. Most of us can’t even do all 64 Crayolas, and it takes real …

Read More »

The Ultimate List of Instagram Stats [2019]

This post was originally published on this siteWith more than 500 million daily active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, …

Read More »

How to Run a Structured Interview (Questions Included)

This post was originally published on this siteImagine this — a hiring manager is choosing between two candidates of similar expertise, so she invites them both into the office for an in-person interview. However, she’s given power to choose which questions she asks each one. She notices the first candidate …

Read More »