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YouTube Analytics: The 15 Metrics That Actually Matter

This post was originally published on this siteSome marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that …

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The 1-Minute Guide to Making Google Your Homepage

This post was originally published on this siteWhen you ask someone a question nowadays and they don’t know the answer, you almost always know what they’ll say — “Just Google it.” With over 3.5 billion searches a day, Google’s typically your entry-point for anything you need to do on the …

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Throwing and catching

This post was originally published on this siteSeven years ago, I shared a secret about juggling: Throwing is more important than catching. If you’re good at throwing, the catching takes care of itself. Emergency response is overrated compared to emergency avoidance. It’s as true as it ever was, and it’s not …

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Responsibility Day

This post was originally published on this siteOften mis-characterized as a day of independence. What actually matters is what you’re going to do with it. It turns out that if you have the power to make rules, the rules are your responsibility. If you have the freedom to make choices, …

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The Ultimate List: 51 Online Local Business Directories

This post was originally published on this site What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself …

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The perils of the discard pile

This post was originally published on this siteIf you’ve got a big bowl of pistachios, it’s worth avoiding the costly error of putting the shells back into the serving bowl. The more you do that, the harder it is to actually find a useful pistachio going forward. Better to have …

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