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Marketing

How to Do Market Research: A 5-Step Guide

This post was originally published on this siteToday’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider three …

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To Bot or Not to Bot? [Infographic]

This post was originally published on this siteChatbots are the way of the future, but they’re helpful only if they’re cost-effective. Check out this infographic to see how to calculate the ROI of your chatbot program. Read the full article at MarketingProfs

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The Digital Work Tools Marketers Can’t Do Without

This post was originally published on this siteMarketers say the top digital tools their teams can’t do without are file sharing, customer relationship management, and email marketing services, according to recent research from Widen. Read the full article at MarketingProfs

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What is a Digital Nomad and How Do You Become One?

This post was originally published on this siteIn the Cascade Mountains of Southern Oregon, there sits a volcano with no peak. But what takes the place of a billowing summit isn’t a barren crater — it’s an electric blue lake, surrounded by pine trees and the jagged remains of the …

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Do-ability

This post was originally published on this siteWhen we were in fifth grade, our options were severely limited. Not so much now. In a world without tests and lowered boundaries (i.e. the world adults like you that read this are living in) we have far more degrees of freedom than …

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The thing about propellant

This post was originally published on this siteThe paint in the can almost always lasts longer than the aerosol does. The propellant is more difficult to engineer and work with than the stuff it’s propelling. It’s volatile, elusive and doesn’t last long. The metaphor is a useful way to think …

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