Home / Marketing (page 103)

Marketing

9 Companies Using Live Website Chat in a Creative Way

This post was originally published on this siteLive chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy — particularly in the SMB space, where deals are still built on relationships. Live chat is …

Read More »

Like burning a hammer for heat

This post was originally published on this siteYes, it’s true that your hammer has a wooden handle. But throwing it in the fireplace to get a few BTUs out of it is a huge waste. The same thing is true of your reputation, of the relationships you have, of your …

Read More »

Mistakes, failures and problems

This post was originally published on this siteA mistake is something you learn from… you did it wrong, you’ll do it better next time. A marketing failure is a mismatch between what you built and the market. And a problem is an invention waiting to be built, an invitation to …

Read More »

How to Delete Twitter [Easy Guide]

This post was originally published on this siteThere are a few reasons you might be considering deleting Twitter. Maybe your friends don’t use it anymore. Perhaps you spend too much time on it, and believe you’d be more productive without it. Whatever the reason, it’s easy to deactivate your Twitter …

Read More »

The struggle is real

This post was originally published on this siteOnce a computer (or a player piano) begins to do a task, part of the appeal goes away. Yes, the goods or services might be identical, but the story we tell ourselves about what they took to create disappears. Effort is insufficient, but …

Read More »

How Cognitive Computing Can Make You a Better Marketer

This post was originally published on this siteWhen Sophia, a robot who uses artificial intelligence to interact with humans (like Jimmy Fallon) visited my college last year, I was awestruck. At first, I thought Sophia would have a similar intelligence level as a simple bot, like Siri, who can only …

Read More »

Why I Paid $25 to Take a Nap (And You Should, Too)

This post was originally published on this siteBlink twice if you typically sleep less than seven hours each night. Go ahead. I’m not watching, or judging. But if you’re part of the one-third of U.S. adults who get less than the recommended amount of sleep each night — please, blink …

Read More »

How to Use Product-Market Fit to Drive Business Growth

This post was originally published on this siteThe term “product-market fit” may not be familiar to some marketers, but it’s fundamental to business growth. Here are five areas marketers should focus on to make sure their brand has the right product-market fit. Read the full article at MarketingProfs

Read More »