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Marketing

Avoiding the curse of the low-hanging fruit

This post was originally published on this siteA new organization launches and finds excited and willing customers. These are the early adopters. The nerds. The people who knew they had a problem. These are the easy sales, the folks who will wait in line. And then the curse can set …

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How to Use Your Marketing Analytics Smartly

This post was originally published on this siteKnowing how to collect, read, and use your analytics can mean better customers and higher retention rates. Here are four key steps to put your analytics to work for you. Read the full article at MarketingProfs

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The Rise of the Pop-Up Shop [Infographic]

This post was originally published on this siteMany brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop. Read the full article at MarketingProfs

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The Ultimate Guide to Communication

This post was originally published on this siteThe key to any relationship is communication. This includes romantic relationships, of course, but it also applies to friendships, coworker relationships, manager-team relationships, and even brand-customer relationships. Any scenario that requires you to convince, inform, entertain, or engage with another involves communication. The …

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7 Fitness Challenge Ideas to Get Your Team Moving

This post was originally published on this siteAccording to the Centers for Disease Control and Prevention, almost 80% of American adults don’t get the recommended amount of exercise per week. Unfortunately, this number could ultimately affect the productivity and long-term success of your company. Mid-day exercise has proven to effectively …

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Signal to noise ratio

This post was originally published on this siteIt’s almost impossible to have a substantive conversation at a soccer match. It’s too loud. Too much noise. It’s exhausting to listen to some politicians speak, because there’s nothing being said. Not enough signal. Signal to noise ratio is the measure of how …

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