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Marketing

Mind the gap(s)

This post was originally published on this siteThere are two kinds of marketing, and the gap between them keeps widening. You’ll need to choose. Do marketing to people or with them… Actually, there are a few other gaps worth considering: Average stuff vs remarkable edge cases Brand vs. direct Unmeasured …

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The Ultimate Guide to Google Analytics in 2019

This post was originally published on this siteAre you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts …

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The high cost of a little bit sooner

This post was originally published on this siteAs the news cycle has trained us to find out results the moment they happen (or sometimes, as polling promises, before they happen), it’s easy to lose track of a simple truth: There’s a sweet spot between knowing with certainty at a low …

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Do you remember the frenzy?

This post was originally published on this siteThere was an outcry when they banned cigarettes from bars in New York. The restaurant owners were certain that disaster was imminent. And there was panic when we began to switch to LED bulbs, with concerned citizens and opportunistic politicians proclaiming that it …

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The 13 Best WordPress Live Chat Plugins in 2019

This post was originally published on this siteLet’s be honest. No one wants to send a support email only to receive a (possibly automated) response 48 hours later. Similarly, no one wants to be put on hold for 30+ minutes while being told they’re the next caller in line. We …

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“I was wrong”

This post was originally published on this siteThat’s a hard sell. It’s difficult to get someone (a client, a boss, a voter, a partner) to say those three words. Difficult to say on our own behalf, too. Which is why we so easily get stuck. We get stuck defending what …

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How to Write a Perfect Guest Post Pitch [Infographic]

This post was originally published on this siteContent marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why–and how to write pitches that get, and …

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