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Global Buying Behavior in 2019 [New Data]

This post was originally published on this siteIn early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. We used SurveyMonkey Audience to ask over 2,700 consumers in Colombia, France, Germany, Mexico, Spain, the UK and the U.S. questions on how they …

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First vs. Third-Party APIs: What You Need to Know

This post was originally published on this siteHave you ever wondered how Google Maps is able to deliver relevant information depending on your location? Or, alternatively, how Hotels.com knows when a random hotel in Austin, Texas has a specific room available? The answer is APIs, or application programming interface. At …

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A seat at the table

This post was originally published on this siteShort-term profits are a lousy way to build a sustainable community. There’s always a shortcut, a rule to be bent, a way to make some more money now at the expense of the people around us. The counterbalance to selfish Ayn-Randian greed is …

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How to Create Response-Boosting Cold Emails in 2019

This post was originally published on this siteCold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns. Read the full article at …

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Email Spam Benchmarks for 27 Industries

This post was originally published on this siteWhat proportion of emails sent by marketers ends up in consumers’ spam folders? What proportion is flagged as spam. What proportion is flagged as not spam by recipients? Find out–for various verticals. Read the full article at MarketingProfs

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The 12 Best Email Newsletter Tools in 2019

This post was originally published on this siteEmail marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers …

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