Home / Marketing

Marketing

The practical de-escalation of worry

This post was originally published on this siteIn order to maintain its power, common anxiety (sometimes called worrying) needs your help. Constant reminders, moments of conflict and concrete examples all pitch in to keep our worry on the warpath, amplifying it and further frazzling us. The feeling of experiencing failure in …

Read More »

Some problems are easier to sell

This post was originally published on this siteIn order to solve a problem, you need to sell it first. To get it on the radar, and to have people devote time, resources and behavior change to address it. Human beings in our culture are wired to pay attention to problems …

Read More »

How to Change Twitter Handle

This post was originally published on this siteThese days, Twitter is often used as another channel for professional connection — for instance, if you’re a freelance writer, you might use Twitter to gain a following and allow readers to engage with you. Alternatively, as a business, you likely use Twitter …

Read More »

3 Easy Ways You Can Speed Up a Video

This post was originally published on this siteTransitions are arguably the most important element of any piece of creative work. Whether it’s an article or video, engaging someone throughout its entirety requires you to elegantly weave your individual ideas and thoughts together into a cohesive narrative. Otherwise, if you abruptly …

Read More »

Mastering the medium

This post was originally published on this siteWe know what it sounds like when you’re great at AM radio, classical music or even reality TV. We can imagine the tone and content you’ll need to be really good at being on Broadway. Jack Dorsey has made it clear that Elon Musk …

Read More »

Your Giant Email Marketing Statistics Guide [Infographic]

This post was originally published on this siteEmail: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it–and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources. Read the …

Read More »

Marketers Beware: #BadStockPhotosOfMyJob

This post was originally published on this siteA hashtag is making the rounds on Twitter, and it’s one marketers should be sure to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here’s how to avoid having your next campaign’s …

Read More »

5 Ways Your Boss Wants You to Improve This Year

This post was originally published on this siteIt’s a tradition to set New Year’s resolutions, and for many people, these goals involve improving things in their personal lives, like health and wealth. Consider how much time you spend on your career, however, and you’ll see it makes sense to set …

Read More »

7 of the Best A/B Testing Tools for 2019

This post was originally published on this siteIn the marketing industry, we treat experts like they’re village elders, soaking up every tip and trick they have to offer so we can implement them into our own work, desperately hoping for similar results. But, when you really think about it, marketing …

Read More »