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Past search Google controls the top distributed ad network, the major cellular OS, the major internet browser, the leading mail client, the leading web analytics platform, the most major free video hosting site.
They win a lot.
Plus they choose winnings from 1 market & leverage them manipulating adjoining markets.
Embrace. Extend. Extinguish.
Imagine taking a universal open standard that has zero issues with it and then down it into it’s most basic components and then prepending each element with your personal ritual. Then spend years building and recreating what has existed for a long time.
Over time they have corrected some of these catastrophic deficiencies, however when it given real price, they would not have had to force adoption with preferential positioning in their search results. They induce that the bundling because AMP sucks.
Absurdity knows no bounds. Googlers suggest:”AMP is not another”channel” or”structure” that’s somehow not the web. It’s not a SEO thing. It is not a replacement for HTML. It’s an internet component framework that will power your entire website. … We, the AMP team, desire AMP to become a natural choice for modern internet development of content sites, and for you to select AMP as frame since it genuinely makes you more productive.”
Meanwhile some newspapers have roughly a dozen employees that work on re-formatting content for AMP:
The AMP development group now keeps tabs on whether AMP traffic falls suddenly, which may imply pages are invalid, and it can respond quickly.
This adds cost, however. There are setup, maintenance and development costs associated with AMP, largely in the form of time. After executing AMP, the Guardian realized the project needed dedicated staff, therefore it created an 11-person group that works on AMP and also other elements of the site, drawing largely from existing employees.
Feeeeeel the productivity!
Some content types (particularly user generated content) can be unpredictable & circuitous. For many years forums sites would use keywords embedded in the search referral to emphasize relevant parts of the page. Keyword (not supplied ) mostly shattered that then it became a competitive feature for AMP:”If the Featured Snippet links to an AMP post, Google will occasionally automatically scroll users to this section and highlight the solution in orange.”
That would perhaps be a single area in which AMP was more effective than the choice. But it is only so because Google destroyed the alternative by stripping keyword referrers from search questions.
The power dynamics of AMP are ugly:
“I find them as a part of the attempt to normalise the use of this AMP Carousel, which is an anti-competitive land-grab for the net by an organisation that seems to have an insatiable appetite for consuming the internet, probably finally to it’s own detriment. … This enables Google to continue to exist following the destination site (eg the New York Times) has been navigated to. Essentially it flips the parent-child connection to be the other way round. … When a publisher blesses a sheet of content by packing it (they have to opt in to this, but see coercion under )they totally shed control of its distribution. … I’m not so clever, so it’s certainly possible to work out other methods of producing a preload potential without cutting off the content creator in the folks consuming their own articles. … The internet is available and decentralised. We spend a great deal of time valuing the first of those concepts, but almost none hoping to shield the instant. Google knows, better than anyone, the way being in charge of the consumer is the most monetisable place, and having the deepest pockets and the most effective platform to accomplish this, they have very successfully inserted themselves into my relationship with millions of different websites. … In AMP, the support for paywalls is based on a recommendation that the content be included in the origin of the webpage whatever the user’s authorisation state. … These policies demonstrate contempt for others’ right to openly operate their businesses.
After enough publishers embraced AMP Google was able to turn their mobile app’s homepage right to an interactive information feed beneath the search box. And within that information feed Google has to distribute MOAR ads while 0% of their revenue from these ads find its way to the publishers whose content is currently utilized to constitute the feed.
Appropriate appropriation. 😀
Thanks for your articles!!!
Well this problem (bug?) Will cause a sh*t storm… Google @AMPhtml not allowing people to click through to full website? You can not see but are clicking the link in top iOS Chrome 74.0.3729.155 pic.twitter.com/dMt5QSW9fu— Scotch.io (@scotch_io) June 11, 2019
The mainstream media is waking around AMP being a snare , but their throat is already in it:
American and european technology, publishing and media businesses, including some that initially embraced AMP, are complaining that the Google-backed technologies, which loads post pages at the blink of an eye on tablets, is cementing the search giant’s dominance on the mobile net.
Each extra layer of technical cruft is another cost center. Things that sound appealing at first blush Might Not Be :
How that you confirm your identity to Let’s Encrypt is the exact same as with other certification authorities: you do not really. You place a document somewhere on your site, plus they get that file over simple HTTP to verify that you own the site. The one attack that signed certificates are intended to prevent is a man-in-the-middle attack. But if a person is able to carry out a man-in-the-middle assault against your site, then he will intercept the certification verification, also. In other words, Let us Encrypt certificates don’t stop the 1 thing they are supposed to stop. And, like always with all the certificate authorities, a thousand murderous theocracies, promotion companies, and global spy organizations are permitted to impersonate you by design.
Anything that is not difficult to implement & broadly advertised often has prices added to it in the future as the entity moves to monetize the service.
This is a private equity company buying up multiple hosting control panels & then adjusting prices.
That is Google Maps radically altering their API terms.
This is Facebook charging you for likes to build an audience, so giving your competitors access to all those enjoys as a addressable viewers to market against, then charging you more to boost the reach of your posts.
This can be Grubhub producing shadow websites on your own behalf and charging you for each transaction made by the gravity of your brand.
Shivane believes GrubHub purchased her restaurant’s website to prevent her from creating her own internet presence. She believes the company may have had a special interest in possessing her name because she processes a large volume of orders. … it seems GrubHub has set up several generic, templated pages that seem like real restaurant websites but actually link only to GrubHub. These pages also display phone numbers which GrubHub controls. The calls are offered to the restaurant, however the stage records every one and fees that the restaurant a commission fee for every order
Settling for the easiest option drives too little distinction, embeds extra hazard & once the dominant participant has sufficient marketshare they’ll change the expressions on you.
Little gains in short-term margins for massive gains in fragility.
“Closed systems increase the chunk dimensions of rivalry & boost the expense of market entry, therefore individuals who have good ideas, it is a good deal more costly for their own productivity to become monetized. They also don’t enjoy standardization… that it looks like rent seeking behaviours on top of friction” – Gabe Newell
The other big problem is platforms that operate from expansion space in their center market can break integrations with adjacent service providers as each want to rise by eating the other’s market.
People who look at SaaS business models through the eyes of an experienced investor will understand how markets are likely to alter :
“I’d argue that many of today’s anointed tech”disruptors” do little in the sense of true disturbance. … When investors was excited about a SAAS company, they typically are describing a hosted multi-tenant subscription-billed piece of software that was substituting a’heritage’ on-premise endless license solution in exactly the identical target market (i.e. ERP, HCM, CRM, etc.). Today, the terms SAAS and Cloud essentially explain the business versions of every single public software company.
Most platform businesses are initially required to run at reduced margins to be able to purchase growth of their class & own their class. Subsequently when they are valued on this, they immediately need to jump across to adjacent markets to develop in the valuation:
Twilio does not have any choice but to accelerate the program stack. This is a business whose’disruption’ is essentially amazing API instruction and gangbuster SEO spend assembled in addition to a highly commoditized telephony aggregation API. They’ve won by advertisements on DevOps engineers. Considering all the hype around them, you would think Twilio invented the anti API, when in reality what they did was turn it into a commodity business. Nobody had thought about doing so let alone that this could turn into a $17 billion business because simply place the economics do not work. And also to be clear they don’t. However, the genius CEO of Twilio makes this. In case the industry is going to value robocalls, crisis sms alarms, on-call webpages, and carrier fee passed through associated revenue growth in exactly the exact same way it will’subscription’ earnings from Atlassian or even ServiceNow, then take advantage of it while it lasts.
Huge platforms offering temporary subsidies to ensure they dominate their categories & companies enjoy SoftBank spraying funds throughout the markets is causing massive changes in valuations:
In addition, I believe if you look closely at what is celebrated today as innovation you frequently find models constructed on hidden subsidies. … I’d argue the very spread nature of microservices architecture and API-first product firms signifies addressable market units and apparatus economics assumptions should be more closely scrutinized. … How hard is to create an Alibaba today if someone like SoftBank has been raking money into such a greenfield space? Surplus funds would cause destruction and likely subpar returns. If capital was the remedy, ” the 1.5 trillion that went into telcos in late’90s would not have resulted in a large bust. Can a Netflix be what it is now if a SoftBank has been pouring billions into streaming articles startups right because the experimentation was starting? Obviously not. Scarcity of funds is another often underappreciated part of the disruption equation. Knowing resources are finite leads to more powerful versions. … This convergence is starting to manifest itself in functionality. Disney is up 30% during the previous 12 months while Netflix is essentially flat. This may not feel as a bubble signal to the majority of investors, but from my standpoint, it is a clear evidence of the fact that we are approaching something has to give moment for how certain businesses are valued.”
Circling back to Google’s AMP, it has a cousin named Recaptcha.
According to tech statistics site Constructed Withmore than 650,000 websites are already utilizing reCaptcha v3; general, there are 4.5 million sites utilize reCaptcha, such as 25% of the top 10,000 sites. Google is now currently testing an enterprise edition of reCaptcha v3, where Google creates an customized reCaptcha for enterprises that are looking for more granular information about consumers’ risk levels to secure their website calculations out of malicious spiders and users. … According to two security researchers who’ve analyzed reCaptcha, one of the methods that Google determines whether you’re an malicious user or not is if you already have a Google cookie set up onto your browser. … To create this risk-score system function accurately, website administrators are supposed to embed reCaptcha v3 code all of the pages of the website, not only on log-in or forms webpages.
Approximately a month ago when logging into Bing Ads I found recaptcha about the login page & could not think they would give Google control in that entry point. I think they eliminate this, but lots of companies are perhaps shooting themselves in the foot through a combination of over-reliance on Google infrastructure AND cluttered implementation
Now when making a buy on Fiverr, once switching, I obtained some of the activity
Pro tip: Ecommerce websites that see substandard conversion rates from utilizing Recaptcha may boost their overall ecommerce earnings by purchasing more Google AdWords advertising.
As more of this infrastructure pile is driven by AI software there will be a very real chance for many individuals to turn into deplatformed across the internet on an utterly arbitrary basis. That technology firms such as Facebook also wish to create digital currencies on top of the leverage they have only makes the proposition that much scarier.
In the event the tech platforms sponsor copies of our sites, process the trades & even create their own monies, how do we know what degree of value they are adding versus what they are extracting?
Who steps the measurer?
When the economics turn negative, what exactly will we do if we are hooked into a ecosystem we can not spend additional capital to acquire out of when things head south?
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Probably the single most effective video to see to comprehend the power of Google & Facebook (or perhaps the majority of the main problems across society) is this next video about delight versus happiness.
In always looking for pleasure we exude happiness.
Even the”feed” based core aggregation systems are just like slot machines in your pocket: variable reward circuitry that self-optimizes about exploiting on your flaws to consume as much focus as you can.
The above isn’t an collision. It’s, instead, as planned :
“Meaning that we had to kind of give you a little dopamine strike every once in a while because somebody enjoyed or commented on a photograph or a post or whatever… it is a societal investigation feedback loop… You’re exploiting a vulnerability in human psychology… [The amateurs ] known this, consciously, and people did it anyway.”
- Happy? Great! Share posed photos to help your friends feel that their lives are much worse than your life is.
- Outraged? Good! Click an ad.
- Hopeless? Good. There’s a product that may deliver you enjoyment. . .if only you can. . .click an ad.
Using machine learning to drive positions is ultimately a workout in affirmation bias:
Google cited a South African news website saying,”It’s isn’t the place of government to legislate against female’s decisions.”
It encouraged a response from obscure clickbait site listland.com stating,”Abortion is murder”
Great job Google in utilizing your showcased snippets to make the planet more absolutist, polarized & toxic.
The central system operators not only try to manipulate folks at the emotional level, but the design of the interface puts default user routines.
Most users have a tendency to focus their focus across the left side of the page:”if we were to slice per polished page down the middle, 80 percent of their fixations fell on the left half of the screen (even more than the previous finding of 69 percent ). The remaining 20% of fixations were about the ideal half of the display.”
This behaviour is much more prevalent on search results pages:”On SERPs, just about all fixations (94%) fell across the left side of the page, and 60% those fixations can be dispersed into the leftmost 400px.”
On cellular, obviously, the attention is focused on what’s above the fold. That which is below the fold type of doesn’t even exist for a large subset of the populace.
Out of a couple of central monopoly focus merchant gamers, the ad-based net is perishing.
Mashable has raised about $46 million in VC funding over the previous 4 years. And they just marketed for about $50 million.
Breaking even is roughly as good as it gets in a net controlled from the Google / Facebook duopoly. 😀
Other optimistic unicorn networking startups seem to have peaked too. That BuzzFeed IPO is on hold:”Some BuzzFeed investors have become concerned about the corporation’s performance and increasing prices for expansions in areas like news and entertainment. Those frustrations were aired at a board meeting in recent months, in which directors took management to activity, the individuals knowledgeable about the situation said.”
Google’s Chrome browser will probably shortly have an ad blocker baked to it. Of course the central networks opt from employing this feature to themselves. Facebook creates serious coin by blocking ad blockers.
Format your webpages such as Google will their search results and they will tell you it’s a piss poor user experience plus a kind of spam – whacking you with a penalty for this .
Google is not the search engine doing this. Mix in ads using a double list and occasionally there’ll just be 1 website listed above the fold.
I have even seen some Bing search outcomes where organic outcomes have a”Internet” label on them – that can be conveniently larger than the ad label that is on advertisements. That is along with other tricks like…
- A Great Deal of advertisement extensions which push organics below the fold on anything with the slightest commercial goal
- bolding during ads (title, description, URL) with much lighter bolding of organics
- only showing 6 natural results on commercial searches that are likely to Create advertisement clicks
As bad as either of those aforementioned mentioned looks in terms of ad load or result diversity around the desktopcomputer, it is just worse on cellular.
On cellular devices natural search results can be so tough to find that people ask questions such as”Are there some search engines where you don’t have to actually scroll to find a result that isn’t an ad? “
The answer is yes.
However, besides that, it is slim pickings.
In an online ecosystem in which virtually every innovation is replicated or recognized spam, sustainable publishing just functions if your business model is different than the central network operators.
Not only can there be the competitive horizontal advertisement layer for anything with a sign of commercial purpose, but now the scrape coating that was first applied to traveling has been spread across other classes like e commerce.
Ecommerce retailers cried. There’s now a GIANT understanding panel effect on mobile that takes up the entire upper half of the SERP -> Google updates mobile product understanding panels to show even more info in 1 spot: https://t.co/3JMsMHuQmJ pic.twitter.com/5uD8zZiSrK— Glenn Gabe (@glenngabe) November 14, 2017
Here are two examples. And alarms are going off at Amazon now. Yes, Prime is killer, but organic search traffic is going to tank. Proceed & scroll down to the natural listings (if you dare).And if anyone clicks the module, then they’re taken away from the SERPs to G-Land. Wow.
The more of your articles Google can scrape-n-displace in the search results that the less reason there is to stop by your website & the more ad-heavy Google can make their port because they shagged the content from your website.
Just examine the market caps of this big tech monopolies versus firms in adjacent markets. The aggregate trend is expressed in the stock price. And it’s additionally expressed in the inability for the unicorn media firms to go public.
As large as Snapchat & Twitter have been, no one that spent in either IPO is sitting on a winner today.
Google is outraged anyone might question that the amounts & if the current setup is reasonable:
Mr Harris explained as”factually incorrect” suggestions that Google was”stealing” ad revenue by publishers, stating that two thirds of the earnings generated by internet content moved to its originators.
“I’ve heard plenty of individuals say that Google and Facebook have been”Gradually sneaking” each of the advertising revenue that publishers expected to acquire through internet variants,” he told the gathering.
“There isn’t any advertisement on Google News. Zero. Indeed you will seldom see advertising around news cycles in Google Search either.
Sure it isn’t the advertisement revenue they are stealing.
Rather it’s the content.
Either by scraping, or by standing proprietary formats (AMP) over other high quality content which is not published utilizing the format then afterwards attaching crappier & crappier deals to the (artificial )”open source” content format that is proprietary.
As Google grabs the content & discounts that the content founder off from the crowd while attaching terms, Google’s PR hacks will tell you that they want you to click through to the origin :
Google spokeswoman Susan Cadrecha explained the organization’s goal isn’t to do the thinking for consumers but”to assist you in finding relevant information efficiently.” She also added,”We encourage users to understand the full context by simply clicking through to the source”
Except they’re the ones adding extra duplicative layers which make it harder to perform.
Google keeps extracting articles from publishers & eating the value chain. Some publishers have attempted to cancel it by putting more ads on their own site whilst at the same time getting further supply by adopting the proprietary AMP format. People who understood AMP was garbage in terms of monetization viewed it as a way to provide teasers to induce users to their sites.
The partial story approach is getting killed though. Either you provide Google whatever, or else they need nothing.
That is, after all, how monopolies non – ultimatums.
People Who Don’t give Google their Whole content will shortly receive manual activity penalty alarms
Important: Beginning 2/1/18, Google is requiring that AMP urls be comparable to the canonical webpage content. Otherwise, Google will direct users to the non-AMP urls. Along with the urls will not be in the Top Stories carousel.
The worth of news content is not zero.
Being the go-to source for all those kinds of”no money here” news topics additionally enables Google to be the go-to source for searches to get [automobile insurance quote] along with other exceptionally commercial search phrases at which Google might earn $50 or $100 per click.
Each month Google declares new advertising features.
Economics drive in publishing. However, you need to observe the way the market position enables another. Google & Facebook are not strong in China, therefore Toutiao – the top news program in China – is valued at about $20 billion.
Now that Yahoo! was obtained by Verizon, they’ve resolved to shut their information app. Unprofitable sections are worth more as a write than as an ongoing concern. Look for Verizon to further take AIM at shutting down additional components of AOL & Yahoo.
Firefox recently upgraded to create its underlying rendering engine faster & more secure. Included in the upgrade they killed off many third party extensions, including ours. We plan to update them shortly (a couple of days maybe ), but people who need the extensions working today may want to set up something like (Comodo Ice Dragon (or another browser based on the prior Firefox core) & install our extensions in that web browser.
Yahoo! certainly deserved to eliminate that deal.
Firstthey signed a contract using Mozilla comprising a change-of-ownership poison pill in which Mozilla would nevertheless make $375 million a year from them if they dump Yahoo!. Given that which Yahoo! offered with this amounts to approximately 10 percent of their organization price for another few years.
Second, Yahoo! overpaid for the Firefox distribution agreement to where they needed to make their consumer experience much more awful to attempt and find the numbers to back out.
Here is a navigational search effect on Yahoo! at which the requested website only appears in the ideal rail knowledge graph.
The”natural” result set was removed. There is a Yahoo! News insert, a Yahoo Nearby insert, an ad inviting one to download Firefox (bet that’s since been removed!) , other search tips, then graphic ads to try to get you to find office furniture along with other inconsequential stuff.
Here is how awful those kinds of search outcomes are: Yahoo! was embarrassed at the lack of quality of the result set they place their logo at the top right edge of the webpage.
So now they’ll be shedding a million per day for a couple years based on Marissa Mayer’s fantastic Firefox deal.
And search is just another vertical they made insignificant.
When they outsourced many verticals & then finally closed down most of the remaining ones, they only left a few key ones:
On our recent earnings forecast, Yahoo outlined a strategy to simplify our business and concentrate our campaign on our four most successful articles regions — News, Sports, Finance and way of life. To that end, now We’ll Start phasing out the following Digital Magazines: Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate.
And for the Critical verticals they maintained , they have pages like the next, which seem like a diet variant of eHow
Meanwhile many folks get their wider general news from Facebook, Google shifted their search program to add information, Apple supplies a wonderful news program, the default tab on Microsoft Edge browser lists a localize news feed. Any of these is a superior user experience to Yahoo!.
It’s not easy to find out what Yahoo!’s function is going forward.
Aside from the user email accounts (& whatever legal liabilities are associated with the chronic user account hacking incidents), it’s difficult to find out what Verizon purchased in Yahoo!.Read More
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